Each Wednesday, The Wrap presents a compilation of recent noteworthy commercial real estate stories from a variety of publications. Below are links to five stories that caught our eyes in recent days.

Net Lease Column: The Art of the Deal by Donald MacLellan for Commercial Property Executive.

Key excerpt:

"The key to a successful marketing program is to understand where your center is positioned within the market asset classes and price accordingly. In addition, it is critical to strategically brand and position your center to its unique strengths in order to differentiate it from other opportunities. It is also important to know the optimum buyer profile ahead of time, and aggressively and proactively go after that investor type."

 

CoStar Group: Investors still in love with U.S. commercial real estate by Dan Rafter of REJournals.

Key excerpt:

"Investors, of course, have taken note of how strong the U.S. commercial real estate market is. CoStar reported a composite commercial sales volume of nearly $91 billion in the first three quarters of 2015. That number grew 32.8 percent when compared to the first three quarters of 2014. It also put 2015 on a record-setting pace for transaction volume in the CoStar Commercial Repeat Sale Indices."

 

ATL Office Sales Top $2.7B So Far This Year by Jarred Schenke of Bisnow.

Key excerpt:

"Cushman & Wakefield notes that, so far this year, $2.7 billion in office properties have traded hands, a level not seen in Atlanta since the cusp of the Great Recession in 2007, when $3.3 billion in properties sold (eclipsed only by Atlanta's 2006 high-water mark when a nearly record $4 billion traded in the metro area)." 

 

Multifamily developers address shifting needs across a spectrum of renters by Mark Culwell of Transwestern.

Key excerpt:

"Changes in multifamily design and amenities are tied to disparate renter demographics − millennials and baby boomers − and the needs of each of these groups. On one hand, the fact that almost half of multifamily demand is from baby boomers who are retiring and/or downsizing is driving developers to deliver larger units to accommodate renters who have been collecting possessions for decades." 

 

U.S. Industrial Market Nearing Record-Setting Year by NREI. 

Key excerpt:

"The country’s industrial markets saw net absorption of 57.9 million square feet during the third quarter, definitely a strong performance. Throughout the first three quarters of the year, the U.S. industrial market absorbed 173.1 million square feet, Cushman & Wakefield reported."