Each Wednesday, The Wrap presents a compilation of recent noteworthy commercial real estate stories from a variety of publications. Below are links to five stories that caught our eyes in recent days.
• Integrated Marketing Can Change Student Housing Marketing by Jamie Matusek for Student Housing Business.
“Integrated marketing is a tried and true approach that has been around for years. It puts an overarching strategy behind a property’s marketing tactics and deploys them within the same time frame to solve a particular problem or challenge. Integrated marketing can also help student housing companies solve many of their own marketing challenges.”
• Economy Watch: How Are CRE Investors Feeling? by Dees Stribling for Commercial Property Executive.
“Strong consumer sentiment is all well and good, but it’s also important for the health of the commercial real estate market for major institutional investors to be happy too. Otherwise they might be inclined to take their capital and go elsewhere. Fortunately, according to a recent report by Preqin, there’s a general sense of satisfaction among real estate investors, with the majority of them holding a positive perception of the asset class and 91 percent believing that their own private real estate investments have met or exceeded their expectations in the previous year.”
• Do Renters Feel a Sense of Community Spirit at Their Apartments? by Multi-Housing News.
“Is it just a place to hang their hats, or do your residents really feel connected to their apartment community? This month, MHN partnered with Kingsley Associates to find out how resident feel about living in their communities.”
• Student Housing Sector Leaders Discuss the Trends of the Past Five Years and Look Ahead by Al Rabil for National Real Estate Investor.
“In some markets, amenities like lazy river pools, spas and rock-climbing walls are almost standard. Many developers add these high-end amenities more because students think they’re cool and less because of an overwhelming need in the market. Over the next five years, I believe that developers will realize that these luxury amenities are just escalating construction costs and creating student housing that caters only to affluent students.”
• Apartment Volume Slides 17 Percent in July by Les Shaver of Multifamily Executive.
“With $9 billion in transaction activity in July, apartment sales fell 17 percent, according to New York–based commercial research firm Real Capital Analytics (RCA). RCA attributed the decline in apartment sales activity to a drop-off in portfolio and entity-level transactions, which fell 65 percent to $1.2 billion. But RCA noted other problems as well in its report.”